Vaccine Equity Analytics & Targeted Outreach Strategy
Pharma
Key Metrics
10+ Cross Functional Departments
Unified under a single architectural vision to ensure organizational buy-in.
20% Utilization Increase
Expanded the platform to establish a repeatable model for targeted community engagement.
Scalable Health Equity Blueprint
20% improvement in vaccine adoption within the first 6 months of launch
Project Overview
Sabii Digital partnered with a global pharmaceutical leader to turn fragmented vaccine data into a unified analytics platform for identifying and reaching underserved populations. As Lead Architect and Strategic Project Manager, we aligned 10+ cross-functional departments around an automated data ecosystem and actionable Tableau dashboards. These insights enabled marketing teams to plan hyper-local outreach through community centers and educational initiatives while tracking vaccine adoption over time.
Challenge
Our client, a global pharmaceutical leader, struggled to identify and reach underserved populations for critical vaccine programs due to fragmented data across multiple sources. Without a unified view, the organization was limited to move beyond "one-off" reporting, preventing scalable micro - targeting and long -term tracking of adoption needs
Solution
Sabii Digital acted as Lead Architect and Strategic Project Manager, aligning commercial goals with complex data engineering. We coordinated 10+ departments to build an automated analytics ecosystem that ingested data at multiple frequencies and delivered actionable Tableau visualizations. This enabled marketing teams to execute hyper-local outreach—targeting community centers and educational initiatives where they were needed most.
Conclusion
The project established a repeatable, scalable approach to vaccine equity, connecting data insights with targeted community engagement. The initiative reached hundreds of communities, helping underserved populations access critical vaccines, while delivering a 20% increase in platform utilization and a 20% improvement in vaccine adoption within the first six months of launch. This created a foundation for expanding outreach and measuring long-term impact.
Explore More Stories
Digital Platform: Go-To-Market
We partnered with a top Animal Health corporation for over four years, we managed sales, marketing, and customer-facing operations through a visionary strategy and Go-To-Market plan.
Digital Transformation: Pharma Med Affairs
A leading Dow Jones-listed pharmaceutical company partnered with Sabii Digital to support the digital transformation of its Medical Affairs group. Sabii helped ideate, develop, and pilot digital solutions aimed at improving engagement and effectiveness with healthcare professionals.
Digital Companion App: Global Launch
A major pharmaceutical company partnered with Sabii Digital to support the global rollout of a companion app. Sabii provided end-to-end support—from defining strategic priorities to aligning stakeholders & localizing the app—ensuring compliance and successful adoption across diverse markets.
M&A Acquisition Integration
After acquiring a biotechnology firm, a major pharmaceutical client engaged Sabii Digital to migrate over 60,000 safety case records into its systems. Sabii led the integration across seven workstreams, ensuring seamless data continuity and compliance.
Market-Ready Vaccine Strategy
Sabii Digital teamed up with a pharmaceutical client to develop a 'Go to Market' plan for a new vaccine, leveraging innovative digital strategies to address post-pandemic healthcare challenges, raise disease awareness, and enhance accessibility.
Pharma Loyalty Program
A major pharmaceutical client partnered with Sabii Digital to explore a loyalty and rewards program to drive growth in its hospital business unit. Sabii developed a business model, implementation plan, and playbook—validating program criteria, conducting sensitivity analysis, and ensuring technical feasibility—to deliver a scalable, strategy-aligned solution.
R&D and Commercial Team Alignment
A top 10 European veterinary pharmaceutical company engaged Sabii Digital to help their R&D and commercial teams to collaborate and align on a strategic approach to differentiate its products and deliver value to customers in an increasingly competitive market.
Enterprise Program Execution
Sabii Digital partnered with an established global pharmaceutical company to support enterprise program execution and PMO governance across a large-scale commercial technology transformation initiative during a major organizational restructuring effort.
Vaccine Equity Analytics & Targeted Outreach Strategy
Our client, a global pharmaceutical leader, struggled to identify and reach underserved populations for critical vaccine programs due to fragmented data across multiple sources. Sabii Digital acted as Lead Architect and Strategic Project Manager, aligning commercial goals with complex data engineering.
Global CRM Strategy and Future State Roadmap
NextGEn summary.
CRM Transformation
A leading global AgroTech company partnered with Sabii Digital to revialize its salesforce platform. Acting as the embedded Salesforce leadership team, Sabii led strategic execution, user-centered design, and CRM optimization—transforming the platform into a core driver of the company's go-to-market strategy.
Loyalty Platform for Transit Authority
We partnered with a transit company to implement a loyalty program aimed at enhancing ridership engagement and customer satisfaction.
Operating Model Redesign
A leading animal health company partnered with Sabii to accelerate the launch of a new vaccine in response to rapidly evolving customer needs and market expectations.
Customer Engagement AI Agent
Sabii Digital partnered with two global leaders in agriculture and animal pharmaceuticals to enhance digital customer engagement and lead generation. The team implemented intelligent conversational AI solutions to identify product interest and convert website interactions into qualified sales leads.
M&A Agtech Migration & Integration
Sabii Digital supported a global AgTech leader in integrating four business applications from a newly acquired competitor, helping streamline post-harvest solution offerings by assessing synergies, overlaps, and gaps across both companies' digital ecosystems.
Digital Engagement and Optimization
A prominent NYC hospital wanted to optimize their online presence and search engine optimization. To solve this, Sabii Digital used its tried and tested Web Optimization framework to ensure that all core tenants of optimization are addressed.
Global Vaccine Clinical Intelligence Platform
Our client’s global medical teams faced severe data fragmentation, with vaccine insights scattered across 100+ new research papers every month. Our client lacked a centralized "Source of Truth" that could translate dense medical journals into real-time actionable insights for thousands of global users.
Agentic AI & Automated Credit Agreement Engineering
Our client, a large financial institution, needed a process to assemble complex credit agreements. Serving as the end-to-end product development partner, project management, and full-stack software engineering, Sabii digital built a sophisticated Agentic AI platform.
Capabilities:
Identification of underserved communities for vaccines
Developed cost effective strategies for vaccine distribution
Resource mobilization
Tools & Software:
Tableau
Industry:
Pharmaceutical
Project Duration:
9 Months