Digital Engagement and Optimization
Healthcare
Key Metrics
74% Improvement
Of Mobile Performance Score
200% Increase
Organic Traffic Growth
3rd to 1st
Google Page Ranking
“Cardiology Brooklyn” and “Neurosurgery Brooklyn” (May to September)
Project Overview
A prominent New York City based hospital approached Sabii Digital to enhance its online presence and search engine optimization. As one of the hospital’s primary communication platforms, the website plays a vital role in delivering news and showcasing service offerings to key stakeholders—including patients, caregivers, and prospective healthcare professionals. Recognizing the importance of keeping the site functional, current, and aligned with institutional goals, the Sabii team was brought in to optimize SEO and strengthen overall web performance. This involved identifying gaps and uncovering opportunities for strategic growth.
Challenge
Our client aimed to strengthen communication with both new and existing patients, positioning itself as the provider of choice within its local community. To achieve this, the hospital’s digital platform needed to deliver accurate, relevant, and timely information while offering a high-quality user experience. However, limited visibility in search engine results was hindering discoverability and engagement. The core business challenge was to improve the website’s findability and search rankings to better connect with patients and fulfill its community-focused mission.
Solution
To solve this, Sabii Digital used its tried and tested Web Optimization framework to ensure that all core tenets of optimization are addressed. The steps listed below provide a high-level view of each of the six phases of the framework that were deployed. Our solution included:
Research & Foundation Setting: The goal of this phase was to identify keywords, perform a technical audit, and analyze the on-page SEO.
Content Updates: A deep analysis was done of the current website content to understand its current state. The team performed qualitative and quantitative analysis of existing content, and developed new content.
Link Analysis and Build: This was a very tactical and detailed work stream, focused on ensuring directory and link building. The website links for the hospital needed to be listed in relevant business directories and at other credible websites. This helped improve the credibility of the website.
UX Optimization: This phase focused on optimizing the usability of the website, and included an overall analysis of user journeys to ensure that the pathways are efficient and effective.
Social Media Review: We provided a one-time quick-scan social media review of the hospital’s social media assets to highlight gaps and opportunities.
Measure, Analyze and Refine: It was critical to put in place measures to track and monitor the optimization process. The overall website optimization is a combination of art and science but to track the results we needed to put in quantifiable measurements.
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Conclusion
Sabii provided an in depth research report into the existing state of the hospital’s website and overall online presence. With that research we were able to put together a roadmap for implementing changes, content calendars and strategic partnerships for improving the hospital’s reputation on the internet. Once changes were made, important metrics and tracking were put in place to ensure the client had visibility and ability to track the changes. To ensure the impact of our work would continue we provided a post project plan for the client to continue on managing the new implementations. The success of the Sabii team in this project was due to our collaboration with the client and our research and trusted optimization framework.
Capabilities:
Web Development
SEO
Social Media
Web Blogging
Community Outreach
UX/UI
KPI’s
Tools & Software:
Google Business Profile
Google Search Consol
Google Analytics
Google Tag Manager
Google Lighthouse
Schema Tags
Figma
Industry:
Healthcare
Project Duration:
6 Months