R&D Commercial Team Alignment
Animal - Pharma
Key Metrics
>1000 Solution Ideas Generated
Participants transformed customer insights & unmet needs into ~ 1,000 ideas across multiple therapy areas.
37 Product Concepts Developed
The strongest ideas were refined into 37 concepts that aligned short & long term strategic priorities.
100% of Participants
reported greater willingness to collaborate
Project Overview
A top 10 European veterinary pharmaceutical company engaged Sabii Digital to facilitate collaboration and strategic alignment between their R&D and commercial teams. The goal was to differentiate their products and deliver greater value to customers within an increasingly competitive market.
The workshop provided a vital platform for global teams to enhance collaboration, spark creativity, and generate actionable insights aligned with the client’s strategic objectives. By leveraging customer insights, applying innovative thinking methodologies, and fostering cross-functional teamwork, the workshop empowered participants to develop customer-centric, differentiated product concepts designed to meet market needs and drive sustainable growth
Challenge
Our client approached us needing a solution that addressed the need to maintain growth and competitiveness in increasingly generalized markets within the animal-pharma industry. As markets become more saturated there is a pressing need for our client to differentiate its products and deliver value to customers. This requires the development of innovative new products that address unmet market needs and provide unique value propositions. Additionally, our client expressed the necessity to foster ongoing collaboration and teamwork among global cross-functional teams to effectively generate, refine, and implement these innovative ideas for the future.
Solution
Sabii Digital facilitated a four-day workshop designed to strengthen the client’s product innovation strategy by fostering collaboration across global, cross-functional Therapy Area (TA) Leadership Teams. Leveraging Design Thinking, structured methodologies, and market analysis, the workshop empowered participants to identify opportunities, gaps, and unmet needs within their therapeutic areas—ultimately enhancing team cohesion and productivity.
Participants engaged in hands-on activities that applied innovative thinking frameworks and customer insights to real-world challenges. Through dynamic brainstorming and guided facilitation, the workshop generated approximately 1,000 solution ideas spanning various therapy areas. These ideas were refined into 37 concrete product concepts, forming a portfolio of opportunity proposals aligned with the client’s short- and long-term strategic goals.
The Innovation Process:
Conclusion
By the end of the workshop, every attendee felt empowered to contribute valuable insights and ideas, equipped with practical tools and strategies to apply in their roles. While only 58% of participants initially believed there was adequate engagement among Therapy Area Leadership Team (TALT) colleagues, 100% agreed that the workshop significantly increased their likelihood of collaborating with peers moving forward. Additionally, participants reported a 173% increase in strong confidence regarding their knowledge of TALT responsibilities and deliverables. With a satisfaction rate of 95%, nearly all attendees expressed a willingness to participate in similar workshops in the future.
These outcomes not only demonstrate the tangible impact of the workshop but also underscore its critical role in fostering collaboration across global teams and advancing our client’s innovation agenda.
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Capabilities:
Test & Learn Plans,
Proof of Concept Development
User Research
Digital Innovation
Design Thinking
Industry:
Pet Healthcare
Project Duration:
3 Months