New Digital Business Launch
Project Overview
A well established healthcare conglomerate engaged Sabii Digital to assist in launching a new corporate venture. The client was launching a new digital business that was focused on the Medicare community. This new venture needed a digital platform for customers to sign-up for this new service and select their target health plan. The company also needed support in establishing their brand identity and enabling their operating model. Sabii Digital responded with a comprehensive strategy that established the client’s brand, operationalized their business model, and deployed their digital platform to support operations. Sabii Digital also built dynamic dashboards that highlighted operational KPIs and then trained the client to leverage and extract strategic insights.
Capabilities: Go-To-Market, Test & Learn Plans, Proof of Concept Development, User Research, Prototype Design and Modeling, Digital Innovation
Tools & Softwares: FreedomVoice, AdobeXD, Sketch, WordPress, Google Analytics
Industry: Healthcare
Project Duration: 1 Year
Business Problem
The client wanted to manage the operations of this new venture separately as their current operations weren’t equipped to launch new ventures. So they wanted a partner who could straddle across strategy, execution and ongoing operations needed for a digital venture. Sabii Digital proved to be the ideal fit.
Proposed Solution
Sabii Digital utilized a design-thinking approach, focusing on branding and operational excellence. The team developed user personas for customer insights, created site design mockups, and researched technology and analytics solutions to optimize and scale operations. Automated sales pipeline operations were built, and brand amplification tools such as partner testimonials and comprehensive press releases were curated.
A digital solution was tailored to build the operating model with a focus on scale and robust analytics while catering to the unique requirements of selling the health coverage for over 30 US states. This component was designed to offer an in-depth snapshot of the current operational state.
Conclusion
We successfully helped the client navigate the challenges of building a new venture. The client launched their new operating model for over 300,000 target customers and had the infrastructure in place to efficiently scale, enabling them to focus on further building their business.