Digital Companion App — Global Launch
Project Overview
A major pharmaceutical client preparing to launch a new medication developed a companion digital app designed to help patients monitor and report their symptoms. As part of the global rollout strategy, the company needed to localize the application for various markets, ensuring compliance with regional regulations, legal standards, and cultural expectations. Sabii Digital was engaged to support this initiative by working alongside business leadership, functional stakeholders, and digital teams to drive effective implementation and adoption of the app across diverse markets.
The role involved end-to-end support—helping define strategic priorities, aligning stakeholders, translating business needs into actionable digital proposals, and ensuring each deployment met both business objectives and local regulatory requirements.
Capabilities: Proof of Concept development, Agile project management, User research, UAT, Cross-functional stakeholder partnership between commercial and digital, UI/UX
Tools & Softwares: Custom software utilization
Industry: Pharma
Project Duration: 9 Months
Business Problem
The client faced the complex challenge of launching a regulated digital product across a diverse set of international markets, each with its own unique compliance standards, user expectations, and operational constraints. Ensuring timely localization of the app—while also aligning with internal business goals and external legal frameworks—was a critical barrier. The project required cross-functional alignment between strategy teams, legal and compliance, regional market leads, and development teams, all while operating under tight timelines and resource constraints. Effective communication, cultural awareness, and strategic coordination were essential to avoid delays and ensure market-specific versions of the app could be safely and legally introduced.
Proposed Solution
Sabii Digital collaborated closely with business SMEs to understand the overarching digital strategy and identify areas where pain points or opportunities existed. These insights were translated into tailored digital proposals that balanced innovation with compliance. Internal and external stakeholders were brought into alignment through facilitated discussions, clear documentation, and ongoing communication, ensuring that all solutions were feasible within the regulatory landscape of each market.
To ensure accountability and momentum, Sabii Digital applied structured project management practices—tracking progress, resource allocation, and dependencies to keep each launch on schedule and within budget. A strong emphasis was placed on tailoring the app’s features and workflows to meet specific legal, cultural, and functional expectations of the first wave of five international markets, setting the foundation for broader rollout across the remaining 17.
Conclusion
Sabii Digital transformed Salesforce from a disconnected tool into a strategic asset. By combining technical expertise with elite design and business empathy, we built a platform that enabled smarter selling, streamlined processes, and scalable growth.
Our role as a personalized and boutique partner gave the client agility, clarity, and trusted ownership, positioning CRM not just as a system of record, but a system of engagement and intelligence.